Paul Arden, an influential writer, advertising executive, and creative director, is one of the most renowned creative minds of our time. In his lifetime, Paul has left an indelible mark in the advertising industry, having worked with some of the most prominent names in the business. His approach to advertising has always been unconventional and bold, and his impact on the industry has been immeasurable.

Paul Arden began his career as an art director for two different firms before joining Saatchi & Saatchi in the 1970s, where he became the executive creative director. During his 14-year tenure at Saatchi & Saatchi, he contributed to numerous successful advertising campaigns for brands such as British Airways, Carlsberg, and Silk Cut.

He later became the creative director of the agency's office in New York, where he was responsible for developing campaigns for brands such as Toyota, Xerox, and the New York Times. His innovative work at Saatchi & Saatchi earned him a reputation as a game-changer in the industry.

Paul Arden's 14 years tenure at Saatchi & Saatchi is documented in his first book, "Whatever You Think, Think the Opposite." This book has become a staple of creative professionals' bookshelves, inspiring them to take risks, think creatively, and challenge the status quo.

In addition to his impressive career in advertising, Paul was also a talented writer, authoring several books that explore creativity and innovation in the workplace. His writing style was unique, and he used personal anecdotes and humor to engage his readers.

Today, Paul Arden's legacy continues to inspire and influence creative professionals worldwide. His work has made a significant impact on the advertising industry, and his ideas about the power of creativity in business continue to be relevant and valuable today. He passed away in 2008, but his legacy lives on through his books, which continue to empower people to be the best they can be.