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Renée Mauborgne

Renée Mauborgne

Renée Mauborgne is a world-renowned business and strategy theorist, consultant, and co-director of the INSEAD Blue Ocean Strategy Institute. She is widely known for her groundbreaking work in the field of business strategy and innovation, which has transformed the way organizations around the world approach competitive advantage.

As a respected thought leader and sought-after advisor to Fortune 500 companies, Renée Mauborgne’s insights have helped business leaders across a wide range of industries to break free of conventional thinking and create uncontested market space.

Renée Mauborgne is the co-author of the global bestseller Blue Ocean Strategy, which has sold more than 4 million copies and has been translated into 46 languages. The book presents a systematic and practical approach to building and executing successful blue ocean strategies – creating marketplaces that are uncontested and make competition irrelevant.

Through her research, Renée Mauborgne has also developed a range of innovative concepts and tools that have helped companies to achieve breakthrough growth and performance. Among these are the “Value Innovation” concept, which emphasizes the importance of creating value for both customers and firms; the “Six-Paths Framework” for developing new market spaces; and the “Four-Actions Framework” for reconstructing customer value propositions.

Renée Mauborgne’s work has been widely acclaimed and recognized. She has been listed among the Thinkers50, a biennial ranking of the world’s most influential living management thinkers, for over a decade, and has been named one of the World's 50 Most Influential Management Thinkers by Thinkers50 in 2019.

Renée Mauborgne holds a PhD from the Kellogg Graduate School of Management at Northwestern University, USA, an MBA from INSEAD, France, and a Master of Law degree from the University of Paris II, France. She serves on several boards, including the World Economic Forum Global Future Council on Innovation Ecosystems.

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