Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek is a classic book on leadership and personal development. In this book, Sinek explores the concept of the “Golden Circle” and the power of starting with “why” when it comes to inspiring and motivating others.

According to Sinek, the most successful and inspiring individuals and organizations all share one common trait: they start with “why.” This means that instead of focusing on what they do or how they do it, they focus on why they do it. This provides a deeper sense of purpose and meaning, and it resonates with others on a more emotional level. When people are inspired and motivated by a shared sense of purpose, they are more likely to take action and achieve great things.

Throughout the book, Sinek explores many real-world examples of the power of starting with “why.” He takes readers on a journey through history, looking at figures like Martin Luther King Jr. and the Wright brothers, and modern-day companies like Apple and Southwest Airlines. He shows how each of these individuals and organizations started with “why” and how it led to their incredible success.

Along the way, Sinek also shares practical advice for readers who want to apply the principles of starting with “why” to their own lives and businesses. He provides actionable steps for discovering your own “why” and for communicating it to others in a way that inspires and motivates them.

In summary, Start with Why is a must-read for anyone interested in personal and professional development, leadership, and entrepreneurship. It is a powerful and inspiring book that will leave you with a deeper understanding of how to create meaningful connections with others and achieve extraordinary things. Whether you are a CEO, a manager, an entrepreneur or simply interested in self-improvement, this book is sure to leave a lasting impact on your life.