Whatever You Think, Think the Opposite is a self-help book authored by Paul Arden, a highly acclaimed creative director who had worked for renowned advertisement agencies such as Saatchi & Saatchi. This book is a life changer and a must-read for anyone who is interested in taking the road less traveled.

The book challenges our conventional thinking patterns and encourages us to abandon the status quo to trigger a new mindset that fosters creativity, audacity, and courage. Arden puts forward the notion that successful individuals don't always play by the rules; instead, they are risk-takers who are willing to go against the norm, take bold decisions and embrace failure as an essential step towards success.

Throughout the book, the author shares real-life stories from his experience as a creative director, showing how unorthodox thinking helped him to overcome challenging situations in both personal and professional life. He argues that taking a step back from the expected and familiar, giving thought to something different, and pursuing it with vigor can lead to great things.

Whatever You Think, Think the Opposite is well written, short, and easy to read, making it an enjoyable read for anyone. The book is divided into small chapters with titles that give you a clue to the content, making it a perfect book for those short on time. Additionally, the book contains powerful illustrations that complement the text, making it even more engaging.

In conclusion, Whatever You Think, Think the Opposite is a witty, inspiring and engaging self-help book that is all about living your life to the fullest. This book will help you shed your conventional thinking, embrace risk, ignite your passion and most importantly teach you how to get out of your comfort zone to achieve your goals. Whether you are an artist, entrepreneur, or an employee in any field, this book is for you. Get your copy today!